About Modanisa
Founded in 2011, Modanisa is Turkey’s first online modest fashion platform and a pioneer in the global modest fashion industry. The company is headquartered in Istanbul and employs more than 300 people worldwide.
With its innovative Modest Fashion Week concept, first launched in Istanbul in 2016, Modanisa has become a global ambassador for modest fashion, inspiring both brands and consumers.
Overview
Modanisa.com serves millions of customers around the world with more than 500 brands and 45,000 products, including casual wear, evening dresses, sportswear, swimwear, and accessories.
The platform attracts over 15 million visitors each month and ships to more than 120 countries.
To strengthen its Continuous Integration (CI) process and enhance testing quality, Modanisa integrated Testinium into its software testing lifecycle.
“We now have a constant feedback loop about the quality of our product thanks to Testinium. As a result, our agility in Continuous Delivery increased tremendously.”
— Levent Kurt, CTO, Modanisa.com
Challenges
Operating an e-commerce platform that serves more than 100 countries introduced significant challenges.
- Managing three separate client applications
- Supporting eight delivery methods
- Accepting four currencies and eight payment options
- Providing a multilingual experience in more than ten languages
Balancing these requirements while maintaining speed and reliability demanded a more efficient testing strategy and better risk management.
Solutions
Testinium collaborated closely with Modanisa’s development and QA teams to create a structured, risk-based testing process.
- Behavior-Driven Development (BDD) was implemented to improve communication between technical and business teams. This approach made test scenarios more understandable and aligned with business expectations.
- Testinium’s BDD support provided clear reporting, allowing teams to identify failed steps quickly.
- Parallel test execution was introduced to handle multiple clients at the same time, reducing test duration and improving agility.
- Continuous feedback from different teams helped improve test quality in every iteration.
Key accomplishments during this process:
- 900+ testable objects
- 250+ automated test scenarios
- 150+ prevented bugs
- 50+ live issues avoided
Testinium’s mentor team guided Modanisa in establishing a structured and sustainable testing process within its software development lifecycle.
Results
The collaboration produced measurable improvements in both efficiency and quality.
- 50% increase in software release agility
- 75% improvement in version quality (no-bug releases)
- 25% reduction in operational costs
By using Testinium’s real mobile device pool, Modanisa eliminated the need to maintain physical devices and expanded its test coverage across platforms.
The new automation framework simplified functional testing, improved reliability, and allowed Modanisa’s teams to focus on innovation instead of manual maintenance.